Sport England and NHS London worked with the Henley Centre to develop insight into how to market to the 19 segments identified by Sport England. Make Sport Fun then wrote hundreds of suggested promotional messages for each of them. So if you want to know what to write on a poster for Kev to persuade him to play football then we can help. If you want to produce a leaflet to promote a pilates class to Chloe then we can help. If you want to convince Tim to walk more then we can help.

Teenagers	18-25	26-35	36-45	46-55	56-65	66+
Boys 12-14	1 – Ben	5- Helena	7 – Alison	11 – Philip	13 – Roger & Joy	17 – Ralph & Phyllis
Boys 15-17	2- Jamie	6 – Tim	8 – Jackie	12 – Elaine	15 – Terry	18 – Frank
Girls 12-14	3 – Chloe	10 – Paula	9 – Kev	14 – Brenda	16 – Norma	19 – Elsie
Girls 15-17	4- Leanne

Further information

• For the insight into how 6 segments feel about organised sport download this report (pdf, 1.8MB)
• For the insight into how 7 segments feel about activity and active travel download this report
  (pdf,  3MB)
• For the insight into how the last 6 segments feel about sport, activity and active travel download this report (pdf, 3MB)

To download Adobe pdf reader for free click here